Our Story

Inspired by Dubai. Numbered for you.

Niche Dubai Elixir is built around one of the oldest rituals in Middle Eastern perfumery: layering. In Dubai, fragrance is rarely worn alone — oils, musks and perfumes are combined on the skin until the result belongs to one person only.

We took that ritual and gave it numbers. Each elixir is complete on its own, and each is composed to meet the others. Eleven numbers today, fifty to come — and the next one chosen by you.

Fifty shades of desert luxury.

Shop the 11

The Layer Method

Two numbers. One signature.

Layering is how the Middle East has always worn perfume: one scent as the base, another on top, until the blend belongs to one person only.

  1. 01

    Choose your base

    Start with a warm, deep number — woody, vanilla or amber. It anchors the blend and lasts the longest on skin.

  2. 02

    Add a top

    Spray a fresher number over it — marine, citrus or fruity — to lift the opening and give the blend air.

  3. 03

    Make it yours

    Change the order, add a third number, adjust the sprays. Every combination becomes a new fragrance that only you wear.

Explore the rituals

Coming next

No. 12 will be chosen by you.

Vote for the accord of our next elixir — or suggest your own. The winning idea becomes No. 12, and every voter hears first when it launches.

Cast your vote